We make relationships between
form & function for people's smile.
form & function for people's smile.
form & function is an integrated design agency specialized in branding & spatial design. By discovering the essence of brand & space, we create unique experiences that carry value & meaning.
PleosNew Movement Platform, New Software Brand of HMG
Pleos is Hyundai Motor Group’s new mobility software platform. The name combines the Latin word “Pleo,” meaning “more,” with the abbreviation “OS” for operating system. It embodies Hyundai’s vision to advance technology and realize better mobility by adding user-centric value to the movement of people and objects.
AGE20'SMY BEAUTIFUL RITUAL
AGE20’S is a ritual beauty brand that believes in awakening one’s true beauty every day, delivering healthy vitality through balanced inner beauty. Form&Function redesigned the brand’s wordmark to embody the 'beauty ritual' experience, seamlessly integrating it into every aspect of the brand.
ONE GROVEExpanding Office Lifestyle, ONE GROVE
ONE GROVE is a large-scale prime office complex located at the heart of the Magok district in Seoul, with a total floor area of approximately 460,000 square meters. The name combines “One,” symbolizing uniqueness, and “Grove,” meaning a forest—together representing its status as a leading regional asset and a symbol of nature within the city. It is a comprehensive development that offers extraordinary work experiences, elevated standards, and limitless possibilities through the expansion of diverse and dynamic experiences.
SKMS CoCPrinciples of Working for SK hynix
SK hynix, a comprehensive semiconductor manufacturer in South Korea, envisions the future of our world with cutting-edge technology and enhances humanity’s happiness. SKMS CoC represents SK hynix’s unique way of working as a Global Top Player leading the ICT industry. It is composed of core values that define its direction and six action principles to put them into practice.
여기어때 Office LoungeCreate Seamless Space for Connectivity
The office lobby space is the place to determine the first impression of a company. The 'How about Here' office uses the middle floor of the building, so the lounge, which serves as an external lobby and also arranges meeting spaces for internal executives and employees, has an important role. The most important value of a unicorn start-up is seamless communication and flexible collaboration. In order to best express the atmosphere of this company, we planned a space connected without boundaries. The compartment of space emphasizes transparency and visualizes and spatializes concepts through structures that penetrate each space.
glugluRefereshing & Pleasant Moments
Gluglu is a restaurant opened form Thursday Stuffing, a Charcuterie brand in Yeonhui-dong, and offers a basic menu from brunch to dinner with various ingredients such as seasonal vegetables and seafood as well as Thursday Stuffing. Like the name of the restaurant, which means the sound of pouring alcohol in Italian and the sound of bubbling in Spanish, gluglu's design delivers a bright and pleasant image by applying a bubble-shaped circle to the brand's logo and store lights.
Green x GrooveLandscape as an Experience Space, Inspiring Around
Green ✕ Groove is a new brand of landscaping in LOTTE E&C's residential brands such as LOTTE CASTLE, LE|EL, and LUMINI, which are designed to provide an experience to feel inspiration in daily life by reflecting individual tastes in the landscape space.
TMAPfrom Navigation to Mobility Life Platform
TMAP, which launched the world's first mobile navigation service, is the No. 1 mobile navigation brand in South Korea. form & function has designed TMAP's new brand with SK Telecom Brand Foundation Group that expands its service area beyond navigation services to mobility life platform such as e-hailing, public transportation, chauffeur service & more.
MASS Arts PlastiquesScuplture Gallery and Shop
On a slope in Pyeongchang-dong, here is an art and culture complex, 'D. SPACE,' which follows values for culture, art, and education. This project includes a renovation of the interior and exterior space. The place is renewed for a fine art gallery, 'Mass Arts Plastiques,' on the 1st basement floor as well as is partially replaced to its deck part of the 1st floor. The site, located half-way up the hill, is partially surrounded by a great-looking landscape and has beautiful scenery of an overlooking metropolis. The facade and space are planned to use those merits fully enough and blend well with its circumstances.
Our Clients
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IGIS 자산운용
SK magic
ShinhanCard
현대자동차그룹
SK hynix
HD HYUNDAI
울산 HDFC
시티건설
ARRI Korea
여기어때
AMORE PACIFIC
Awards
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